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Wendy's International Marketing Efforts

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... Paperbacks, 1999. 8 . Wendy's International, Inc. Wendy's was founded on November 15, 1969, in downtown Columbus, Ohio. One year later, they opened their second October 1989. 2003. Wendy's International, Inc. July 28, 2004 <http://www.wendys.com/w-6-1-oct1989.html>. <http://www.wendys.com/w-6-4.shtml>. September 1992. 2003. Wendy's International, Inc. July 28, 2004 <http://www.wendys.com/w-6-1-sep1992-1.html>. Our Pick-Up Window is Open til Midnight or Later. 2003. Wendy's International, Inc. July 28, 2004 Wendy's Story. 2003. Wendy's International, Inc. July 28, 2004 <http://www.wendys.com/w-6-1.shtml>. ...



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Sources list for WENDY'S INTERNATIONAL MARKETING EFFORTS:

Hoang, P.B (1997) "Globalization vs. customization in international marketing" Journal of International Marketing and exporting, 2(1), 67-72
Employees Accepting Gifts

Greenberg, D. (2002). LA international marketing effort. Los Angeles Business Journal.
Global Marketing

Sheth, J. N. and Parvativar, A. (2001) The Antecedents and Consequences of Integrated Global Marketing. International Marketing Review. Vol 18, No 1, p16 - p29.
International Strategic Marketing

Wood, G (1995) "Ethics at the purchasing/sales interface: an international perspective", International Marketing Review, 12(4), 55-61
Employees Accepting Gifts

Kotler, Philip. Marketing Management. The Prentice Hall International Series in Marketing. Millennium ed. Upper Saddle River, N.J.: Prentice Hall, 2000.
Marketing

 


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