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Foreign Brand Extension Dissertation Search result for 'Foreign Brand Extension Dissertation':
Paper Excerpts: ... research to determine if a new brand or brand extension product is requiredviable[Author ID1: at Wed Nov 19 20:10:00 the most important factors in brand extension is that the new creation must taste good in order to appeal to the consumer (Popp, 2003). Vanilla Coke was a brand extension initiative undertaken by Coca-Cola, which was developed due to launch and plan for brand extension is necessary and worthwhile (Popp, 2003). Coca-Cola must focus on the motivation and than buying the same products week after week (Popp, 2003). Coca-Cola has engaged in brand extension in response to ...
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Sources list for FOREIGN BRAND EXTENSION DISSERTATION: Milewicz, J. & Herbig. P. (1994). "Evaluating the Brand Extension Decision Using a Model of Reputation Building", Journal of Product and Brand Management, Vol. 3, No. 1, pp. 39-47.Marketing and Branding Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185. Marketing and Branding Lane, V. and R. Jacobson. (1995). Stock Market Reactions to Brand Extension Announcement: The effect of brand attitude and familiarity. Journal of Marketing, 59(1):63-77. Customer Relationship Management (CRM) Weitz, B. A. (1991). "Role of Product Knowledge in Evaluation of Brand Extension.", Advances in Consumer Research, Vol. 18, Issue 1., pp. 407-413. Marketing and Branding Van Osselaer, S. & Alba, Joseph. "Locus of Equity and Brand Extension." Journal of Consumer Research. Vol. 29, March 2003. Managing Marketing Communications More sources on "FOREIGN BRAND EXTENSION DISSERTATION"
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