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Unilever's Multiple Brand Strategy Search result for 'Unilever's Multiple Brand Strategy':
Paper Excerpts: ... brand metrics for Unilever's Dove Nutrition Bar was Measured Across TV, Print and on the Internet. The Results? Online non-alcoholic beer from the same company. In this case, having multiple brands of what is essentially the same Every day over 150 million people choose a Unilever brand and all of these brands have earned a reputation that is portfolio of high-quality brands (Unilever, 2001). These brands are those local and global and many of them incorporate the company and also very challenging (Unilever, 2001). Unilever remains very passionate about creating and working to maintain a very successful business in China (Unilever, ...
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Sources list for UNILEVER'S MULTIPLE BRAND STRATEGY: Tauber, E. M. (1999), "Brand Leverage: Strategy for growth in a cost controlled world", Journal of Advertising, August-September, pp. 26-30.Branding and Two Israeli Products Tauber, E. M. (1999), "Brand Leverage: Strategy for growth in a cost controlled world", Journal of Advertising, August-September, pp. 26-30. Branding and Two Israeli Products Tauber, E. M. (1988). "Brand Leverage: Strategy for Growth in a Cost-Control World.", Journal of Advertising Research, Vol. 28, Issue 4, pp. 26-30. Marketing and Branding Forsythe, T. 1998, 'Building Global and Apparel Brand Image Strategies: A Cross-National Model,' Available at://www.ntcresearch.org/p df-rpts/AnRp98/i98-a06.pdf. Forsythe, T. 1998, 'Building Global and Apparel Brand Image Strategies: A Cross-National Model,' Available at://www.ntcresearch.org/p df-rpts/AnRp98/i98-a06.pdf. Internationalization of Branding Mason, H.C. & R.G. Milne. (1994). An Approach for Identifying Cannibalisation within Product Line Extension and Multi-Brand Strategies, Journal of Business Research, 31(1):163-170. Customer Relationship Management (CRM) More sources on "UNILEVER'S MULTIPLE BRAND STRATEGY"
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