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Consumer Advertising Search result for 'Consumer Advertising':
Paper Excerpts: ... including television advertising, advertising in movie theaters, advertising online, and advertising by mail. The doctors through samples and incentive programs, and at consumers through direct-to-consumer advertising. The National Competitive Media Reporting, 1994-2001. Direct to Consumer Advertising The shift to direct to consumer advertising reflects Vicker's decision making theories, which focus primarily on three Today Magazine. May 01 1998. http://ask.elibrary.com/getdoc.asp?pubname=USA_Today_Magazine&puburl=0&querydocid=28941145@urn:bigchalk:US;Lib&dtype=0~0&dinst=0&author=Thomas+J%2E+DiL orenzo+and+James+T%2E+Bennett&title=THE+U%2ES%2E+IS+BECOMING+A+NANNY+STATE++&date=05%2D01%2D1998&query=advertising+effect+on+consumers&maxdoc=60&idx=46. Today Magazine. May 01 1998. http://ask.elibrary.com/getdoc.asp?pubname=USA_Today_Magazine&puburl=0&querydocid=28941145@urn:bigchalk:US;Lib&dtype=0~0&dinst=0&author=Thomas+J%2E+DiL orenzo+and+James+T%2E+Bennett&title=THE+U%2ES%2E+IS+BECOMING+A+NANNY+STATE++&date=05%2D01%2D1998&query=advertising+effect+on+consumers&maxdoc=60&idx=46. total advertising on the radio advertising; in addition to this is the advertising by the grocery stores themselves. ...
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Sources list for CONSUMER ADVERTISING: Mintzes B, Morris L. Barer, 2003, `How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA', CMAJ;169(5): 405-412.Lifestyle Drugs Stern, Barbara B. 1997. "Advertising Intimacy: Relationship marketing and the services consumer." Journal of Advertising, 26 (4), 7+. Relationship Marketing Thompson, Craig. Why media matter: toward a richer understanding on consumers' relationships with advertising and mass media. Journal of Advertising; 3/22/1997. Automobiles and the Film Industry Lancaster, Kent M. "Teenage exposure to cigarette advertising in popular consumer magazines: vehicle versus message reach and frequency." Journal of Advertising. 9/22/2003; Pp. Alcohol and Cigarette Advertising Braun-LaTour, Kathryn A., & LaTour, Michael S. (2004). Assesing the long-term impact of a consistent advertising campaign on consumer memory. Journal of Advertising, 33, 2, Marketing for Small Businesses More sources on "CONSUMER ADVERTISING"
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